Protean Strategy

Protean Strategy

Archive for December, 2008

A Cialis A Day Keeps The Uncertainty Away


The maker of Cialis will apply to the FDA for approval of a once-a-day version of its ED treatment. The company maintains that a daily dose will allow the benefactor to enjoy more spontaneous delight than he can with what the manufacturer refers to as its “on demand” version.

The company maintains that side effects of the new dosage are mild and consist primarily of an inexplicable bulge in the pantaloons.

Dr. Ira D. Sharlip, professor of urology at the Univesity of California, San Francisco, stated, “For patients who are more sexually active, which generally means younger patients, whose sexual activity is more spontaneous, it will be an attractive alternative, provided the cost is not prohibitive.”

Until now, men had to take Cialis and other impotence drugs thirty minutes or more before they flung themselves into the arms of their lovers. Now they’ll be ready at the drop of a belt.

Some analysts doubt that millions of men will take the drug every day, since the biggest users of the therapy generally have sex only a couple of times a week.

Insurance companies may also refuse to pay for a daily dose.

Interestingly, a Cialis a day may also have cardiovascular benefits, since the enzyme that Cialis, as well as other impotence drugs, inhibits, flows in all the body’s blood vessels. As a result, the drug may be an effective treatment for high blood pressure.

An expert stated, “There may be a much bigger picture than just for erectile dysfunction.”

He certainly chose his adjective well, since “bigger” does seem to be the operative word here, except in regard to the one item Cialis does, at its best, reduce the size of, and that is, of course, the performance anxiety, or uncertainty, of the aspiring lover.

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It’s Not Back to School for Everyone


Labor day is just around the corner and most parents are busy with back to school shopping, while kids are savoring their last sweet days of summer. But there is a growing population of children who are not gearing up to return to school. These are homeschoolers. They do not have to wait to see what classes they were assigned. They choose their own courses of study with help from their parents, an eye toward state requirements and college admissions recommendations, and possibly with the guidance of a Homeschooling Consultant.

“Parents new to homeschooling call me to help them plan curriculum, meet state requirements, and figure out how to provide their kids with social opportunities,” explains Rivka Seeman, a private Homeschooling Consultant based here in New York City. “Parents who are already homeschooling may call to discuss something that is not working, or to find creative opportunities for their children to learn outside the home. Sometimes teenagers find my website and prompt their parents to call. It’s all about giving parents a greater diversity of options so they can provide their children with the education that will be best for them,” Rivka continues. “For some kids that will mean going to school, but for some kids it doesn’t.”

Unlike children returning to school, their education will not take place in one building this year. It will take place at home, at the library, at several museums, at sports classes, at an art class at their community college, at the nursing home where they volunteer, at their home run businesses, at their community gardens, and on a walking tour of the city. It will take place while they lie barefoot in the grass happily reading a good book. They will be learning wherever and whenever and their learning will not stop with the ringing of a bell at 3:00.

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Don’t Sell. Tell Your Network Contacts How You Help People


How often have you not mentioned what you do in your business when you meet someone for the first time for fear of being seen as trying to sell?

A lot!! - I know that because people so often tell me that is so at seminars.

Well what if I could show you simple way to encourage people who are interested in your products to want to buy, whilst making sure that people who are not interested don’t feel sold to. Would that be of interest to you?

OK - but please do not be deceived by the simplicity of this idea. I guarantee it will totally transform your networking skills and increase your sales.However whilst the idea is simple it does require a complete shift in your thinking and that may be much harder to achieve.

When you meet someone for the first time they will usually get round to asking “What do you do?”But how do you answer?

Most people in my experience answer with a job description – “I’m an accountant, a lawyer, sell furniture, design web sites, run a beauty salon” etc. And often that’s the end of that conversation.

Yet every time you meet someone there is a possibility that they may be a potential customer or they may know a potential customer.Unfortunately we often fail to discover that because we don’t talk about business, because we feel uncomfortable about “selling.”

Of course there is another response I sometimes receive - It’s called an “Elevator Pitch,” and I am not a fan.If you have ever attended a speed networking session you will be familiar with this approach. Essentially an elevator pitch is a sixty second sales pitch, so called because screen writers used to jump into an elevator with a producer and pitch their idea before the doors opened at the next floor.

If I ask “what do you do” and get a sixty second sales pitch, I spend the last thirty seconds looking for an escape route. I don’t like being sold to! And nor do most people in my experience

However it is possible to invite people to talk about our business in such a way that they do not feel we are trying to sell them something. Instead of talking about your product or service – which means selling, tell them how you help people.

I have different responses depending on who I am speaking to – for example “I specialise in helping small business owners to attract more customers” or “I specialise in helping women in business to become outstanding public speakers”. And I finish with “do you know anyone that would be of interest to?”

Now if you are a small business owner or a woman in business would you want to know more if I said that?Of course you would. Often people respond immediately asking for more information indicating that they would like my help. If they don’t respond, then they are not a prospective customer right now, but at least they now know what I do and that means they are more likely to mention me to a friend.

If they are interested then I can arrange a follow up – “Let me have your card and I’ll call you in the week to arrange a meeting” or “take my card, go and have a look at my web site at www.speakingandmarketingtips.com – there’s a free ebook (in exchange for signing up for my newsletter) that might help.”

Create and practice your own pre-prepared responses as follows:

I specialise in helping ………………………………(describe your target customers, who do you most want to be doing business with, or describe a category that includes the person you are speaking to.)

to ………………….(how do you help them, what problem do you solve.)

How do you tailor your response so it is most applicable to the person you are speaking to?

Easy - get into the habit of asking people what they do first and don’t let a conversation die when they give you a job description.Encourage them to talk about what they do and prompt for the problems they face in doing it - especially the problems that you can solve.

People love to talk about themselves and they love people who are prepared to listen. Then they almost always ask, “What do you do?”

Me… Oh! I specialise in helping……..

If you have just spent five or ten minutes showing interest in them and what they do and you then tell them that you specialise in solving some of the problems they face - do you think they are going to want to know more?

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