Internet is a well-known media to advertise the product of the company. The increase in amount of user used the Internet is increased in recent days. This increase is due to the facility available in the Internet and fast transformation of data. The main invention in the Internet is search engine, some of the search engine displays the website according the terms or words used. Search engine itself optimize the website and arranges in particular order and displays in the monitor. This priority arrangement is mainly done with the help of zoom traffic controller or services. Zoom traffic controls the link building services like link exchange or reciprocal of link. The main role of zoom traffic is making and controlling the three way linking and also controls the directory submission. Not only it directs the link building services, it also directs the article writing. Article writing is a special department used to give the potential to the concerned websites. According to the quality of the article and matter should be covered in the article the potential of the website is increased largely. Banner links is also controlled by the zoom traffic services, the images and video link also displayed in the websites. Creating a separate website is also comes under the zoom traffic control.